Jo is a Brooklyn and Hudson Valley-based brand strategist with over a decade of experience helping build mission-driven food and ag companies from the ground up.

While Jo has had a hand in almost every aspect of building a startup through her time at Blue Apron, Indigo Ag and Toast Ale, her passion and expertise lie in developing real world brand platforms and launching strategic initiatives to help organizations authentically connect with their target customer and drive sustainable growth. She brings a deep network of marketing and creative talent to the table to support a breadth of projects.

Select Clients & Experience

  • Bread Alone Bakery

    Brand Refresh, Fractional Head of Marketing

  • Newman's Own

    Fractional Head of Marketing, Website Refresh, Program Lead - 100% for Purpose Initiative

  • Ipsa Provisions (acquired by Feast & Fettle)

    Special Projects

  • Hawthorne Foods

    Brand Positioning, Website & Collateral Refresh, Packaging Update

  • ReFED

    Strategy Project to Recommend Fee-based Products

  • Blue Apron

    Early Core Marketer Helping Support 25x Growth in 3.5 Years

How Jo might be able to help you and your team…

Brand positioning

Let’s hold a strategic mirror up to your company and understand what makes you special and distinct to best stand out and authentically connect with your audience. Through brand positioning work, we’ll do a deep dive to get to the root of your brand and translate that into an actionable framework for your team to use as a guide and filter for all customer-facing activities.

Brand refresh

Once we have aligned on your brand positioning, let’s bring it to life through your visual and tonal identity. Everything from your look and feel—building blocks like logo, colors, photography style, fonts—to how they strategically express themselves across channels and actions. With the partnership of a stellar creative team, we’ll produce a brand book to help guide your team and collaborators, and the aligned upon assets that need refreshing, from website to packaging.

New product or initiative launch

Enjoy the dedicated strategic support of an experienced marketer to help conceive of and launch a new product or initiative. Whether you need extra fire power, or your team is stretched too thin to give this new launch the support it deserves, let’s figure out how to knock it out of the park together. From conception through strategy and execution, we’ll make sure the launch is a success while incorporating customer research and appropriate iteration along the way.

Fractional head of marketing

If you’re ready to give your marketing the attention it deserves before investing in a full time head of marketing, consider fractional support. Not all companies need the expensive in-house hire, and with a junior team supported by a fractional lead, much can be accomplished. Let’s work together to understand your goals and how an experienced fractional marketer can help bring them to life.

Custom projects

Have an idea that’s not listed above? Let’s discuss how we can best support your needs. Whether it’s a new campaign activation or completely revamped sales materials, we have done it before. Reach out and let’s get the conversation started.

Upon request

We are happy to provide references and more detailed examples of past work upon request if you’re interested in working together.